Oinkies by Hartz
Real. Meaty. Oinkies.
Challenge: The dog treat category is very crowded and saturated and after going through a rebrand, Oinkies wanted to dip their toes into paid social with a campaign that would increase awareness.
Idea: Chef Oinkie creates the treat your dog would make with real meaty ingredients. Through our social forward chef videos we show what set itself apart from its competitors: real meat, and no beefhide ever, making an irresistible and natural snack for your pups.
OLV: Instagram and TikTok
Art Director: Emma Shepler
Copy Writer: Mike Ennen
Creative Director: Amy Su
Production House: Channel Sacramento