Delectables by Hartz
Deliciously De-Lick-Able Delectables
Challenge: Hartz was launching a rebrand for their cat treats Delectables and wanted to take a social forward approach. The wet cat treat category is very crowded and we needed to find a way to stand out in the endless scroll of social media content.
Idea: “When they want a Squeeze Up, you’ll know” was based off of the insight that cats can’t resist this lickable treat and they will let you know. To boost Delectables' social presence, we created a series of videos and crafted images for their TikTok and Instagram to show off all the fun that cats can have when they're licking up Deliciously De-lickable Delectables.
The new TikTok channel started at 0 followers and rose to 36.4k within first 4 months of going live
Social: Instagram and TikTok
Yes there’s such a thing called CatCon, where cat lovers flock to enjoy a weekend filled with cats and their favorite products. Working closely with the CatCon events team, we directed the design of the booth and determined the activities that would draw the crowd. We garnered buzz through a social media blitz and partnership with the CatCon organizers.
CatCon Activation
Art Director: Emma Shepler
Copywriter: Mike Ennen
Creative Director: Amy Su