Harvest Snaps
Snack Attack
Challenge: Harvest Snaps wanted to breakaway from the traditional healthy snack narrative that veggie based chips are all about being good for you. We were targeting those who sometimes snack natural but also hit the classics and Harvest Snaps was the perfect snack for them.
Idea: Snap up the Goodness with a Snack Attack. Encourage people to snap up the goodness in their life with a bag of Harvest Snaps in their hand. We’re giving them permission to eat as many as they want cause while good for you, they’re tasty and hit the spot no matter what.
Crunchy Loops Launch
Harvest Snaps was launching their new line of flavor packed snacks and needed an out-of-this-world brand video and digital-first approach to spread the word:
A new Snack Attack was in town.
Organic Social
Retailer Ads & Web Banners
TikTok Branded Effect and Influencer Outreach
We wanted to harness the power of the Snack Attack by tapping into the undeniable crunch of Harvest Snaps. We created a filter that musicians, content creators and the everyday TikToker could use to make their own unique Snack Attack song with original beats and sound effects along with stickers and graphics.
Buzzfeed Collab
take this Buzzfeed quiz to find out your snack attack personality.
The goal of this partnership is to get as many eyeballs on our brand/product as we possibly can to help increase of SOV in the snack category. We also did a full takeover with banners and an animated loop home screen effect.
