Spirit Airlines

Challenge: We all know that traveling can be expensive and budget airlines like Spirit can help make it more financially viable. However, we also know that Spirit doesn’t offer the luxuries that alternative airlines do, giving it…a reputation. We had to figure out how to use that to our advantage.

Idea: People want to spend more at their destination, not how they get there. So we had to encourage travelers to forgo other airlines for the less glamorous Spirit. This way, they can save on your journey with Spirit so you can spend where it matters.

Miami Advertising Awards 2022- 1 Gold, 2 Silver